Archive for the ‘Internet Marketing’ Category

How to Let Creativity Flourish for Web Copywriting Success

Wednesday, April 23rd, 2014

No two ways about it: content marketing is the name of the game for an effective online marketing campaign. As statistics from Inbound Writer show, the average marketer spends over a quarter of their marketing budget on content marketing. With content marketing’s potential to generate 67% more leads per month than outbound marketing methods, that […]

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Are You the Weak Link on a Web Copywriting Team?

Thursday, April 10th, 2014

Web copywriting is the lifeblood of the modern web marketing and web design industry. “Content is king,” and without great writers, such as yourself, the ability to produce high quality web copywriting at the volumes the industry requires would be lost to most professional website design and marketing companies. You’re an Essential Part of an […]

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Make Sure the Web Team You Hire Meets These Three Criteria

Friday, January 3rd, 2014

Are you looking to hire web developers? If not, why not? Web design and hosting companies make their living by giving small and medium sized businesses like yours a website that can easily rise to the top of the search engine rankings. With mobile commerce expected to generate approximately 16% of all online sales at […]

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The Age of the Cover Photo

Tuesday, April 23rd, 2013

You don’t have to work for a top marketing agency to know that our society has become  increasingly reliant on visual information when it comes to the web.  After all, if  a picture tells a thousand words than we can convey our messages in a space saving format that draws users in more effectively than […]

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Skygate Media Develops New Directory Board Ranking Websites

Tuesday, April 16th, 2013

Skygate media was asked to participate in the development of a series of iPhone case ranking websites.  The first one we lauched is iSHOWCASE  for the “coolest iphone case” where users vote for the top 10 designers and manufacturers, and upload their favorite images of their cases.   We have seen a shift from the viewpoint […]

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Web Design Glossary #3 Organic SEO and On-Page Optimization

Thursday, February 21st, 2013

Welcome to week 3 of our web design glossary blog posts.  This is designed to assist our clients (and other curious individuals) so they have an understanding of the terms and concepts that are necessary for creating top website designs.  An informed client makes for improved communication of goals, expectations and harmonious collaborations. This week, […]

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The Buzz on Facebook's Graph Search

Wednesday, January 23rd, 2013

The Buzz on Facebook’s Graph Search Tool By now you have probably heard of Facebook’s new search tool which is making lots of headlines, both positive and less than positive.  In this era of being quietly pushed towards sharing our every move, naturally, privacy concerns will arise.  The counterpart to this, however, is the increased […]

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Video Marketing Online

Thursday, December 20th, 2012

As a NY web design firm, we have already seen a dramatic rise for online marketing specialists and that will, no doubt, increase as our reliance on mobile devices continues to skyrocket.  As the future unfolds, it will become harder and harder to separate the individual from the web.  While it sounds like science fiction […]

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Ebay's Logo Re-Design: Sophisticated or Dull?

Wednesday, December 5th, 2012

  Something as simple as a re-designed logo can elicit emotional responses from a customer-base.  While, on the surface, it is just collection of letters designed to assist people in associating a company with the service it provides, it is really much more than that.  Since a logo is a visual representation of a brand, […]

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How to Stay on Top of SEO Trends & Changes

Thursday, November 29th, 2012

You may have heard that google has modified what constitutes a successful SEO strategy. The best marketing firms are one step ahead of these changes and have already been pushing for quality content that grows organically and through social channels. Other businesses may be slower to transition and begin to notice a drop in ranking. […]

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