Roger Sherman Inn Website Redesign, New Canaan CT
Roger Sherman Inn’s redesigned website and marketing materials improves their Google Page Ranking from 3 to 5.
Roger Sherman Inn, located in New Canaan CT, is a historic inn and a fine dining establishment. The inn has history dated back to 1700 and is well known for its charming event settings as well as its “excellent” fine dining review by New York Times.
Fall 2008, Skygate Media was employed by Roger Sherman Inn to redesign their website. The basic requirement was to truly represents their identity – Modern American with French Accent – vibrant and yet classy.
Objectives:
The icon: Butler – to develop and display the marketing icon in a traditional and old fashioned French way
The website – to correctly represent the 3 major aspects of the business: banquet, fine dining and residence
The branding – French, different, vibrant, fun, classy and elegant
Methodology:
Skygate Media created detailed specifications for the website and menu materials based on the needs and wants expressed by the Roger Sherman Inn. Based on these requirements, flash animation mock ups and basic layout were designed, which served as the blue print to the final interface design.
3D animated logo was first created as the introduction to the website, followed by an elegant image presentation on the most distinctive aspects of the business.
Meanwhile, the marketing icon “Butler” was created in 3D motion, focusing on the fashion of French cuisine establishment.
An elegant “album” of banquet event information (the event catalog) was designed with modern web technologies to enhance Web2.0 capabilities such as newsletter registration and online reservations.
Results:
The new interactive website keeps average online visitors longer which in return improves Google page ranking.
The Roger Sherman Inn website and marketing materials are redesigned with a strong focus on developing a fresh and new identity. The branding is supported by logo animation, icon animation, music, site landscape and dramatic colors to stress a strong personality of being uniquely French. The event catalog, on the other hand, preserves the characteristics of the Roger Sherman Inn for its elegant settings.
As the website popularity improves, Google has added 2 points to Roger Sherman Inn page rank, from 3/10 to 5/10, which in return greatly promotes Roger Sherman Inn’s visibility on “Fine Dining” Google organic searches.
