27

Jun2013

Breaking the Web Design Mold


web design Web design is not just about making your website look better. It is about making your website work harder.

It is about telling your clients who you are, what you stand for, and what you can do for them. No two businesses are alike, and so no two websites should be alike. Custom website design literally breaks the mold, elevating your site above the cookie cutter impostors, and helps you to set the standard for your business.

Your website design should reflect your core values and purpose. Advertising websites should capture the attention of every visitor and compel them to find out more about the company. Manufacturer websites should be innovative and distinct, perform efficiently and reliably, and utilize the most cutting edge 3D animation web design tools. Commerce websites should establish trust and respect, and show visitors right away the breadth and depth of benefits they can provide.

The best web designers know, just as a business should not be built from a template, neither should business websites. Individuality, innovation, inspiration… they are the hallmarks of any successful endeavor, and crucial elements to any successful website. Likewise, consistency and quality are essential to great web design. The best designers undergo a streamlined and comprehensive process, the purpose of which is to understand their clients, to know their goals and desires, and to craft a site that embodies the spirit of their company in every possible way.

Too many web design companies today adopt a “one size fits all” mentality, to the detriment of their clients. Quality gives way to quantity, craftsmanship gives way to conformity, and excellence gives way to expediency. Your online face is your most important first impression in this increasingly interconnected world. Choose a web design company that appreciates the value of that impression, one who will meticulously craft every aspect of your website to accurately reflect you and your ideals, and one who wants to work not just for you, but with you.

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Skygate Media recently completed a website re-design for my business, taking it from a basic informative site, to an interactive and visually impressive site. From my first conversations with them, I felt confident they had the right skills (both technical and design), and the marketing knowledge to build a website that would attract both new and returning clients. Their turn-around time was fast and they continue to advise, update, and correspond with me about how to get my website to work for me. I highly recommend them for these reasons.

Tava N., Owner

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