19

Jul2011

Is the world ready for the mobile app development?


Realize first that not all mobile app development is created equal and not all actually make it to the market. Developing websites is not the same as mobile application development; they must be reconfigured for the various types of mobile devices and tablets available out there. Creating only iPhone app development may be mistake considering the large strides that Android is making in the market.

With mobile technology taking center stage in today’s technology world, organizations are keen on making significant advancements in the mobile market. As mobile technology keeps the customers connected at all times, enterprises are moving beyond the desktop world to keep attuned to their customer’s needs. The thought that these devices are constantly in people’s hands these days makes many advertisers and marketing salivate.

Being able to be in constant contact with your target market on their terms and at their convenience is remarkable and will change the way we do business in the future. Envisioning a mobile application and the process of bringing it into fruition is a different matter. The design standards are similar to that of a web site will form and functionality but must be tailored to the many of various devices possible and their altering shapes and sizes and ability to read high resolution images.

The spatial relationship of the site is important when the screen is only 3 or 4 inches big as compared to many of the larger model computer screens available these days. Adjustments must be made to fit the screen size and resolution of the device. As with a website design and development take are at the forefront, the need to capture the attention of your audience is now harder because they may be on the go with limited resources and time.

The window to impress has gotten smaller and the market has gotten larger right before our eyes and the extent to which we must go to impress has increased, says the Creative Director of Skygate Media. The fact is people rely on their handheld devices and tablets more than ever, almost half of the country has moved away from landlines in their homes in place of mobile devices. They store our calendar events, have access to our email accounts and now serve as entertainment and educational tools.

The fact is that we are ready and those that may not be ready need to jump on the bandwagon and do so quickly. How to find a mobile app developer that will bring your vision to the application market is another story all together. Some groups specialize in mobile app development and others simply provide it as an additional service to their existing repertoire of services.

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Skygate Media recently completed a website re-design for my business, taking it from a basic informative site, to an interactive and visually impressive site. From my first conversations with them, I felt confident they had the right skills (both technical and design), and the marketing knowledge to build a website that would attract both new and returning clients. Their turn-around time was fast and they continue to advise, update, and correspond with me about how to get my website to work for me. I highly recommend them for these reasons.

Tava N., Owner

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